Gift a rainbow of solidarity to a loved one you have missed during lockdown with this beautifullyembroidered tote-bag by Our Kid.

We have created thisrainbow-inspired clothing with the aim of raising money for Eat Well MCR and spreading hope among families as they emerge to a new normal following the Coronavirus pandemic.

Our first-run of rainbow-embroidered pieces includes beautiful organic-cotton kimono vests for babies, grey t-shirts from age 3-11 years and adult sizes S,M and L.

We were inspired to launch the range after closing our physical shop due to the Coronavirus Pandemic and realising how important it was to acknowledge those experiencing pregnancy, birth and family milestones without their support network around them.

Tess and Kate say "It became increasingly apparent to us during lockdown that our community of customers would be missing so much love and support while they navigated family life during lockdown. We have really missed ourcustomers. The people we welcome into our shop every day from the expectant couples to the grandparents shopping for their first grandchild. The mother taking her tiny baby out of the house for the first time to the expanding families juggling toddlers and newborns who just need 5-minutes to have a breather. We wanted to acknowledge them, let them know we haven’t forgotten them. The charity donation to Eat Well MCR is our way of giving back some kindness and contributing towards the mental well-being of our community.”

Our Kid is aiming to spread a rainbow of hope that pays forward in two ways

• The first is by way of a charity donation to Eat Well MCR. We have pledged to set aside 5 from the sale of every individual item to help support this phenomenal initiative.”
• The second is in the way we hope people will embrace the spirit of this collection whether buying it for your own family or gifting to loved ones who are still so far away. We hope that our infant collection and t-shirts with their sweet embroidered rainbow show solidarity to the babies born in lockdown, the big kids who miss their friends and the mums who have done their best to hold their families together during the past 10 weeks.

About Eat Well MCR

Eat Well MCR is a hospitality collective led by Mary-Ellen McTeague, initially formed in response to the UK food crisis worsened by the rapid spread of Covid-19. Their collective of Manchester chefs, food & drink providers and volunteers lovingly prepare and deliver 1,850 meals weekly to front line NHS workers, families with children in hospital, people living with food poverty, women with children seeking refuge and people that are homeless.

About Our Kid

Our Kid is a multi-award winning bricks and mortar shop with cafe operating in the Manchester suburb of Chorlton. Doors to the physical store opened in June 2016 and saw founders Tess, Kate and Laura introduce a unique retail experience to the local community that has become a benchmark concept for children retailers across the UK. Combining the social aspect of 'mum life' with the appeal of high-profile Instagram brands and core collections from some of the UK's most impressive design talent, Our Kid has harnessed consumer appetite for experiential, meaningful transactions. Brands tell their own story, whether it's the makers, the provenance or profile on social media. In July 2019 we decided to channel our understanding of the gifting market into our own clothing range of baby slogan pieces featuring Our Kid branding. This is Original Manchester Material. Rooted in heritage and given a playful twist in our capsule collection of tone on tone vests, playsuits and sleepwear.